“I love reading biographies but often drop them by the time I'm a third to half of the way in. I want to read about how great men and women came up, not so much about how they gave back or whatever. Naturally this newsletter, The Come Up, is right up my alley,”

“Alex is a modern ethnographer of successful, scrappy entrepreneurs. The Come Up is a collection of the best of these stories. What do the detailed inner workings of bootstrapping a branding agency from 1 to 6 people or building a $4m run-rate catering business look like? If you want to know you should read The Come Up.”

“No one's life path is linear. With a mix of adversity, drive, and tenacity, there are a lot of people doing great things that succeed and provide inspiration for others while doing so. The Come Up finds those people, unlocks their story and serves up inspiration paired with insights that will leave readers more informed and likely more determined in their own pursuits.”