Welcome: Letter from the Editor

start here if you're brand new!

Hey — Alex here with a quick run down for for our new visitors!

For starters:

The Come Up highlights successful business owners ‘come-up’ stories in an easy-to-read, written interview format.

We send out weekly interviews with lessons and actionable insights on everything business related. Whether it’s sharing marketing initiatives that did or didn’t work, or managing the mental side of entrepreneurship, there’s no glossing over challenges — we care about it all, from the big wins to the little ideas that didn’t work before finding that thing that finally ‘clicked.’

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How We Got Here…

I started The Come Up because I was frustrated with business content that was—excuse the term…‘overly reductive bullshit’.

Having built a number of businesses myself, when I would read a lot of this stuff, I honestly just got pissed off at how easy it made things seem…

Things like:
“How I made $10M in 10 minutes on Twitter”
or
“how to seller finance your way to an empire…”

No shade to anyone, it just seemed disingenuous and oversimplified.

Like a sugary snack that maybe got you excited for a minute, but didn’t actually get you understanding what it ACTUALLY took to get there.

It seemed to miss all the little moments of self-doubt or ‘WTF have I done’ moments that got in the way.

Turns out I wasn’t alone, and the ‘TikTokification’ of entrepreneurship has caused a lot of people to either underestimate the effort required, or think “WTF is wrong with me? They make it look so easy!”

As a result, I decided to launch my own series, where we take super successful business owners, and ask them about the WHOLE picture — not just the highlights, but also the struggles and setbacks along the way.

The hope is it gives a more authentic look into entrepreneurship and arms you with the tools and lessons to make better decisions in your own journey.

Stay up-to-date

If you DO feel inclined to subscribe, you can do so here, but don’t stop there…

Feel free to reach out directly and introduce yourself!

I’d love to hear from you to learn more about what you’re working on, what interests you, what doesn’t, and hear your thoughts about how the publication can improve over time.

Thanks so much for the support! 🙏

- Alex